Session 2: Meet the Press

Friday, April 21, 2023

In the pay transparency era, companies must learn to communicate effectively about workplace equity with employees, job prospects, investors, boards — and the media. Many companies are afraid to go public about workplace equity if they don’t have a 100% positive story to tell, so they stick to vague, performative PR spin. But that’s not what will generate impactful coverage or build trust with your people.

With CNBC anchor Jon Fortt leading the discussion, this panel provided an insider perspective from business reporters and the nation’s top outlets on how they see the workplace and their role in covering its evolution. They shared:

- How journalists separate “spin” from story when assessing workplace equity pitches
- What trends in workplace equity are old news and what feels fresh
- How today’s economic climate impacts how they cover workplace issues